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Valor Hospitality Partners Enters Saudi Arabia’s Growing Hospitality Market with New Lifestyle Property

by Eng Hanan
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Press Release – October 14, 2024

Valor Hospitality Partners, a leading global full-service hotel management company, is proud to announce its entry into the Kingdom of Saudi Arabia’s hospitality market with the signing of its first lifestyle property in the vibrant city of Abha, the capital of the Aseer region. This new venture marks a significant milestone for the company as it expands its portfolio into the Middle East, reinforcing its commitment to delivering unique, high-end experiences in emerging markets.

Introducing Hijla Hotel: A Fusion of Luxury and Local Culture

The new property, the Hijla Hotel, is set to be the first lifestyle 4-star hotel under the management of Valor Hospitality Partners in Saudi Arabia. Owned by Mr. Mohammed Manaa Almounis, Mr. Samir Muhammad Al Qahtani, and Kayan Almusanada Company, in collaboration with the Tourism Development Fund (TDF), this luxurious establishment is scheduled to open in the second half of 2025. With its debut, the Hijla Hotel aims to bring a blend of opulence, authenticity, and local culture, reshaping the hospitality landscape in Saudi Arabia.

Situated in the heart of Abha, a city renowned for its scenic beauty and cultural heritage, the Hijla Hotel is poised to offer guests an immersive experience that reflects the rich traditions of the Aseer region. The hotel’s design and service offerings will highlight indigenous influences, creating a unique atmosphere that showcases both modern luxury and Saudi Arabia’s warm, inviting hospitality.

A Key Addition to the Aseer Region’s Upscale Development

The Hijla Hotel will be part of “Le Premier,” an upscale, mixed-use development that includes a retail promenade featuring global luxury brands, along with a variety of cafes and restaurants. This prime location promises to make the Hijla Hotel a key destination for both international visitors and locals seeking refined hospitality experiences.

The hotel itself will offer 151 meticulously designed rooms and suites, each combining contemporary elegance with elements of traditional Saudi design. Guests can indulge in an array of dining options, including an all-day deli and a rooftop specialty restaurant offering stunning panoramic views of the surrounding landscapes. The diverse dining venues will serve as a reflection of the hotel’s commitment to culinary excellence, blending local flavors with international inspirations.

A Range of Premium Amenities for Guests

Beyond dining, the Hijla Hotel will provide a comprehensive array of guest amenities, including modern meeting rooms and a convention center that can host a variety of events, from business conferences to large social gatherings. The enclosed swimming pool and state-of-the-art fitness and wellness center will cater to guests seeking relaxation and rejuvenation. The hotel also offers ample private parking, ensuring convenience for both visitors and residents.

This high-end property will undoubtedly elevate the hospitality experience in Abha, attracting both leisure and business travelers. By incorporating cutting-edge facilities and services, the Hijla Hotel is set to become a flagship property in the region.

A Strategic Partnership for Growth

Commenting on this strategic partnership, Mr. Mohammed Manaa Almounis expressed his enthusiasm for the collaboration: “We are honored to partner with Valor Hospitality Partners to manage Hijla Hotel, marking a significant milestone as their first managed property in Saudi Arabia. This collaboration not only elevates our commitment to exceptional hospitality but also positions Hijla Hotel as a premier destination in the country and the region. Together, we are excited to deliver unparalleled experiences that reflect the rich culture and warmth of Saudi hospitality.”

This partnership underscores Saudi Arabia’s commitment to enhancing its hospitality and tourism sectors as part of the Kingdom’s Vision 2030 initiative. The Vision 2030 plan places a strong emphasis on tourism, aiming to position the Kingdom as a global destination for travelers seeking unique cultural, natural, and luxurious experiences. The opening of the Hijla Hotel will play a key role in helping to achieve these goals by offering guests an unparalleled blend of modern luxury and traditional Saudi values.

Valor Hospitality’s Expanding Footprint

For Valor Hospitality Partners, the signing of the Hijla Hotel represents an important step in its global expansion strategy, particularly within the Middle East. The company has long been recognized for its expertise in hotel management, known for delivering exceptional guest experiences and creating value for hotel owners through its full-service management offerings.

As the hospitality sector continues to grow in Saudi Arabia, the company sees immense potential for further investments and developments. The Kingdom’s growing emphasis on attracting international tourists, coupled with its efforts to modernize infrastructure and expand leisure offerings, makes it an attractive market for international hotel brands.

With the opening of the Hijla Hotel, Valor Hospitality Partners is well-positioned to capitalize on these opportunities and contribute to the Kingdom’s broader tourism goals. By combining its global expertise with a deep respect for local culture, the company aims to set new standards in the Saudi hospitality industry.

A New Era for Hospitality in Abha

As Abha and the broader Aseer region continue to develop as a tourist destination, the Hijla Hotel will be an integral part of this transformation. Known for its cool climate, lush mountains, and historical sites, Abha is an increasingly popular destination for both Saudi and international tourists. The opening of the Hijla Hotel will provide a luxury option for travelers, helping to enhance the region’s appeal.

The hotel’s design, which incorporates elements inspired by the Aseer region’s architecture and cultural heritage, will ensure that guests enjoy an authentic experience that goes beyond traditional luxury. From the interiors to the culinary offerings, every detail will reflect the spirit of the region, offering visitors a truly unique stay.

Conclusion

The signing of the Hijla Hotel by Valor Hospitality Partners represents an exciting chapter in Saudi Arabia’s growing hospitality sector. By offering a luxurious yet culturally authentic experience, the hotel is set to become a standout property in the Kingdom and an important part of Abha’s future development. As Saudi Arabia continues to expand its tourism and hospitality offerings under Vision 2030, the Hijla Hotel will play a key role in showcasing the rich culture, hospitality, and natural beauty of the Aseer region to the world.

With its strategic location, world-class amenities, and strong local partnerships, the Hijla Hotel is positioned to become a leading destination for travelers seeking an upscale yet authentic Saudi experience. This marks the beginning of a promising journey for Valor Hospitality Partners in Saudi Arabia, as it continues to grow its presence in the region and contribute to the Kingdom’s broader tourism ambitions.

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