SAP Garden, located in the heart of Munich’s Olympic Park, is set to become the new home of the Red Bull Munich Ice Hockey Club, serving as a modern venue that blends sports, talent, and cutting-edge technology. This state-of-the-art facility not only enhances Munich’s vibrant sports culture but also strengthens SAP’s ties with its customers and partners while providing an innovative space for employees at SAP Labs Munich, located near the Technical University of Munich (TUM).
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A Fan-Centric Experience
With a capacity of 11,500 spectators, SAP Garden will host hockey and basketball events while fostering new innovations in sports and entertainment. Through design thinking workshops in collaboration with Red Bull Munich, FC Bayern Basketball, and the Digital Product School by UnternehmerTUM, a fan-first approach was adopted, leading to the development of a unified digital platform.
Key features include SAP Event Ticketing for seamless ticket purchases, 3D seating maps for fans to preview their seat views, and mobile tickets with easy access and transfer options. The fan experience is further enhanced with mobile ordering, cashless payments, and real-time stock updates. SAP Garden will also support the Red Bull Munich loyalty program, encouraging fans to opt for sustainable travel options.
Advanced Venue Management and Analytics
To ensure efficient operations, SAP Garden utilizes a wide range of SAP solutions, including SAP Business Technology Platform (SAP BTP) and SAP Integration Suite, which streamline data flow between systems. The venue also leverages SAP Analytics Cloud, offering dashboards to analyze sales data and improve matchday performance.
The Future of Event Reporting
Looking ahead, AI-driven analytics through SAP’s copilot Joule will enable advanced insights for the venue. SAP Garden is part of a pilot program testing video data stories in SAP Analytics Cloud, providing business data through shareable, animated videos.
Revolutionizing Sports with Technology
SAP Garden is more than just a sports venue; it symbolizes the future of technology-driven sports experiences, where the collaboration of SAP, Red Bull Munich, and FC Bayern Basketball creates a next-level experience for fans, athletes, and stakeholders alike. This innovative venue sets a new standard for how technology can shape the sports and entertainment industry.
