Salama Mohamed has made a significant impact as a TikToker, businesswoman, and advocate for self-acceptance and embracing one’s own skin. Her journey to becoming a leading Emirati figure in the beauty industry and social media is marked by authenticity and resilience.
Rise to Social Media Stardom
Salama’s ascent to fame began on TikTok, where she has amassed a following of 170,000 users. Her content on the platform includes personal skincare routines, engagement with TikTok trends, and candid shares about her life experiences and challenges. This genuine approach has resonated deeply with her audience, making her a beloved figure in the social media landscape. Additionally, Salama enjoys substantial popularity on Instagram, with over 1.7 million followers who are drawn to her engaging beauty content and positive energy.
CEO of Peacefull Skincare
In 2021, Salama founded Peacefull Skincare, a beauty brand that reflects her commitment to inclusivity and self-acceptance. Peacefull is celebrated for its broad range of products tailored to diverse skin types and conditions, and it stands out for its promise of gluten-free, fragrance-free, and cruelty-free formulations. Under Salama’s leadership, Peacefull has earned several awards and established itself as a competitive force in the beauty industry. The brand’s success is a testament to Salama’s vision of redefining beauty standards and encouraging individuals to embrace their unique skin.
Embracing Vitiligo
Salama Mohamed’s vitiligo, a condition characterized by the loss of skin pigmentation in patches, is a defining aspect of her identity. Rather than concealing her condition, Salama embraces it publicly, using her platform to raise awareness and inspire others to accept and love their skin. Her openness about living with vitiligo has become a powerful part of her advocacy work and has helped to foster a more inclusive beauty conversation.
Overcoming Challenges
Salama’s career has not been without its difficulties. Initially, she managed a family social media account with her husband Khalid Al Ameri, where they shared humorous skits and glimpses into their lives. Recently, speculation about their separation has been a topic of public discussion, leading to the removal of their joint accounts and a shift in Salama’s personal narrative. In a recent appearance on Arab podcaster Hikmat Wehbi’s show, Salama addressed her recent struggles, hinting at personal upheavals without going into specifics. Her candid remarks reflect her ongoing journey of self-discovery and personal growth.
