Interviewer: Thank you for joining us today. With your extensive experience at Almarai, you’ve seen the company through many phases of growth. Can you share what initially drew you to Almarai and how your journey within the company has evolved?
Al Bader: I’m glad to be here. I joined Almarai in 2000, attracted by the company’s reputation for excellence and its potential for growth. Over the years, I’ve had the opportunity to work in various sectors, from shared services to manufacturing and marketing. Each role provided valuable insights and allowed me to contribute to different aspects of the business. My journey has been one of continuous learning and adaptation, leading to my current role as CEO.
Interviewer: You’ve overseen significant developments in Almarai’s bakery division and beyond. How did your previous roles prepare you for the CEO position, and what were some key challenges you faced during your transition?
Al Bader: My previous roles, especially as General Manager and later as Executive Vice President of the bakery division, were instrumental in preparing me for the CEO position. These roles gave me a deep understanding of our operations and strategic functions. One key challenge during the transition was ensuring a seamless shift in leadership while maintaining the company’s momentum and focus on our strategic goals. However, with the support of a dedicated team, we were able to navigate these challenges successfully.
Interviewer: Almarai has recently made notable acquisitions, such as the stake in Modern Food Industries and the purchase of PepsiCo’s share in IDJ. How do these acquisitions fit into Almarai’s overall strategy, and what do they mean for the company’s future?
Al Bader: These acquisitions are integral to our growth strategy and global expansion efforts. Acquiring a stake in Modern Food Industries and increasing our shareholding in IDJ strengthens our market position and broadens our product portfolio. These moves align with our goal of enhancing our global footprint and diversifying our operations. Looking ahead, these acquisitions will support our ambition to become a more prominent player on the international stage.
Interviewer: Almarai is committed to sustainability and Vision 2030. Can you discuss some of the key initiatives you’re leading to align with these goals?
Al Bader: Our commitment to sustainability and Vision 2030 is reflected in several key initiatives. We are focused on achieving 25 sustainability targets that align with the United Nations Sustainable Development Goals. For example, our participation in the Waad training program will provide over 50,000 training opportunities for our employees, enhancing skills and supporting Saudisation. Additionally, we’re actively working on various sustainability projects to reduce our environmental impact and contribute to the broader goals of Vision 2030.
Interviewer: Employee development and retention are critical for any organization. How has Almarai’s approach to Saudisation and professional development evolved under your leadership?
Al Bader: Employee development and Saudisation are top priorities for us. We’ve made significant strides in hiring and retaining Saudi talent, with 9,000 Saudi employees and a 90 percent retention rate in 2022. Our focus on professional development is reflected in our ranking among the top 15 employers in Saudi Arabia. By investing in our employees and creating opportunities for growth, we’re not only contributing to Vision 2030 but also ensuring that our workforce remains engaged and motivated.
Interviewer: Looking ahead, what are your main goals for Almarai, and how do you plan to achieve them?
Al Bader: Our main goals include continuing to drive growth through strategic acquisitions, enhancing our sustainability efforts, and further developing our talent. We plan to achieve these goals by maintaining a focus on innovation, operational excellence, and strategic partnerships. By staying aligned with our vision and adapting to market changes, we aim to strengthen Almarai’s position as a leading food and beverage company in the region and beyond.
Interviewer: Thank you, Al Bader, for sharing your insights and discussing Almarai’s journey and future plans. It’s been a pleasure learning more about your leadership and the company’s exciting developments.
Al Bader: Thank you for the opportunity. I’m pleased to share our progress and discuss how we’re shaping the future of Almarai.
