Malaysia has taken a significant step in the real estate sector with the launch of its first Real World Asset (RWA) project through The Real Lifestyle Company (TRL), marking a new era in property investment. TRL is set to tokenize $23 million worth of residential properties, allowing investors to purchase fractional shares in real estate for as little as $50. This initiative represents a major advancement in integrating blockchain technology into Malaysia’s real estate market.
TRL’s platform stands out from traditional tokenization platforms by focusing on diversified property portfolios, which enhances and broadens potential returns for investors. The company’s asset-backed token, $TRLX, offers a “liquid-on-demand” feature, providing real estate investors with unprecedented flexibility. Coupled with blockchain’s inherent transparency and security, TRL is positioning itself as a leader in the RWA space.
Adrian Gaffor, Co-founder and CEO of TRL, highlighted the transformative nature of this project, stating, “This launch is a major step in democratizing access to real estate, bridging the gap between crypto-native investors and traditional real estate opportunities. RWA tokenization is a key growth area in the crypto space, and TRL is leading the charge by making real estate investments accessible to a broader audience, driving financial inclusion and mass adoption.”
TRL’s innovative model offers investors monthly yield returns, making it easier for both local and global participants to start their real estate investment journey. Launched in August 2024, the platform allows users to acquire fractionalized real estate shares through $TRLX tokens, which represent ownership in properties across several countries. These tokens can be purchased using either cryptocurrency or fiat currency, offering investors a versatile range of options.
Beyond just investment opportunities, TRL is introducing the world’s first home subscription service, allowing users to stay in tokenized properties worldwide. This service, part of TRL’s consumer product lineup, aims to offer unmatched flexibility for global living arrangements, aligning with TRL’s mission to address real-world problems through tokenized real estate.
Earlier this year, TRL completed its first funding round, setting the stage for aggressive expansion in the third quarter of 2024. The initial phase includes the tokenization of eight properties in Dubai, featuring developments by EMAAR, the renowned company behind the Burj Khalifa. Following this, TRL plans to extend its tokenization efforts to properties in Malaysia and Bali, further expanding its global footprint.
