In a significant move to bolster its presence in the Saudi Arabian market, Hisense, a global leader in white goods manufacturing, has entered into a strategic partnership with Abdul Latif Jameel Electronics, one of the Kingdom’s largest electronics distributors. This collaboration marks a pivotal step for both companies as they aim to enhance their business portfolio and expand their reach in the region.
Under the terms of this partnership, Abdul Latif Jameel Electronics will serve as the authorized distributor for Hisense air conditioning products throughout Saudi Arabia. The formal signing ceremony for this agreement took place under the esteemed patronage of Wang Qimin, the Consul General of the People’s Republic of China in Jeddah.
The primary objective of this partnership is to expand Hisense’s air conditioning business in both residential and commercial sectors. Hisense is eager to introduce its innovative and technologically advanced air conditioning solutions to the Saudi market. Meanwhile, Abdul Latif Jameel Electronics, leveraging its extensive experience and expertise in the local market, is committed to supporting Hisense by providing a comprehensive range of air conditioning solutions tailored to meet diverse customer needs.
Mr. Hisham Hamza, Chairman and Chief Executive Officer of Abdul Latif Jameel Electronics, expressed his enthusiasm regarding the partnership. He stated, “Our alliance with Hisense represents a significant milestone in our ongoing mission to provide top-tier electronics solutions for our customers in Saudi Arabia. By combining Hisense’s innovative air conditioning products and technology with our robust distribution network, we can increase the accessibility of the finest cooling technology for our clients.”
On the other hand, Mr. Jason Ou, President of Hisense Middle East and Africa, echoed this sentiment during the signing of the Memorandum of Understanding (MOU). He expressed optimism about the partnership, noting, “This collaboration with Abdul Latif Jameel Electronics signals an exhilarating new phase in our journey. We are confident in their regional network and service standards, which align perfectly with our mission of delivering reliable, high-quality air conditioning solutions to the Saudi market.”
The partnership between Abdul Latif Jameel Electronics and Hisense is a testament to their commitment to quality and innovation. By integrating Hisense’s advanced air conditioning technology into Abdul Latif Jameel Electronics’ extensive product range, the collaboration is set to enhance the company’s offerings and cater effectively to the evolving needs of its growing customer base in Saudi Arabia.
