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Equinox Hotels Partners with NEOM for Resort Development

by Sherin Shahanaz
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Equinox Hotels is teaming up with NEOM to introduce Equinox Resort Treyam, a new luxury destination located in Magna on the Gulf of Aqaba’s coast. This strategic partnership is a significant step in NEOM’s mission to become a leader in sustainable and cutting-edge tourism.

Equinox Resort Treyam will deliver an unparalleled luxury experience, embodying a shared vision of innovation and sustainability that aims to push the boundaries of traditional hospitality. Magna, which features 12 stunning destinations, is central to NEOM’s ambition of creating a premier tourism hub in northwest Saudi Arabia.

A New Standard in Luxury

Chris Newman, Executive Director of NEOM’s Hotel Division, emphasized the importance of this partnership: “We are thrilled to welcome Equinox Hotels to NEOM. This collaboration signifies our joint commitment to delivering a transformative luxury experience, meticulously crafted to enhance guest wellbeing and elevate their journey. The resort will serve as a benchmark for redefining luxury within NEOM’s breathtaking landscape.”

Iconic Design and Exclusive Features

Located strategically between THE LINE and the southern tip of the Gulf of Aqaba, Equinox Resort Treyam will offer a unique blend of mountainous and coastal scenery. The resort will feature an impressive 450-meter-long bridge that floats 40 meters above a tranquil lagoon. Guests can look forward to spacious accommodations, a world-class spa, a Club House, an Equinox Fitness Club, and a diverse array of exceptional dining options.

Embodying Innovation and Sustainability

Christopher Norton, CEO of Equinox Hotels, expressed his excitement about the project: “NEOM represents the future of luxury hospitality, and we are eager to be a part of this groundbreaking venture. Our collaboration will create an extraordinary resort experience that exemplifies innovation and sustainability.”

This partnership aligns with PIF’s goal to unlock the potential of emerging sectors, including tourism, supporting Vision 2030’s sustainability objectives and Saudi Arabia’s broader aims of economic growth and global competitiveness.

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