Interviewer: Thank you for joining us today. As the head of marketing and communications at ROSHN, you’re at the forefront of one of the Kingdom’s most ambitious residential projects. What initially attracted you to ROSHN, and how do your previous experiences contribute to your current role?
Alrumayan: It’s my pleasure to be here. What drew me to ROSHN was the opportunity to be part of a transformative project that aligns with Saudi Arabia’s Vision 2030 goals. My previous roles, particularly in public relations and corporate communications at Riyad Bank and Saudi Hollandi Bank, provided me with a solid foundation in managing high-impact communications and building strategic relationships. These experiences have equipped me to effectively promote ROSHN’s vision and contribute to our mission of delivering high-quality, sustainable communities.
Interviewer: You’ve implemented a multi-faceted media strategy at ROSHN. Can you elaborate on how you balance traditional and alternative media channels to promote ROSHN’s new communities?
Alrumayan: Our media strategy is designed to be comprehensive and adaptable. We utilize traditional media channels, such as print and broadcast, to reach a broad audience and reinforce our brand message. At the same time, we leverage alternative media channels, including social media and digital platforms, to engage with younger demographics and those who prefer online content. By combining these approaches, we ensure that ROSHN’s message about sustainable and high-quality living reaches diverse segments of the population effectively.
Interviewer: ROSHN has been involved in major events like the Formula 1 Grand Prix and Riyadh Season. How do these partnerships and events enhance ROSHN’s brand and message?
Alrumayan: Partnering with major events like the Formula 1 Grand Prix and Riyadh Season helps us showcase ROSHN’s commitment to excellence and community engagement on a large scale. These events provide a platform to highlight our brand’s values and the quality of our developments. By associating with high-profile events, we not only reach a wide audience but also reinforce our position as a leading real estate developer in Saudi Arabia. It’s about creating memorable experiences that resonate with our audience and aligning our brand with innovation and lifestyle.
Interviewer: Sustainability is a core focus for ROSHN. How does the company integrate sustainable practices into its projects, and what role do you play in communicating these efforts?
Alrumayan: Sustainability is integral to ROSHN’s mission. We integrate sustainable practices into our projects by focusing on energy-efficient designs, environmentally friendly materials, and community-oriented planning. My role involves communicating these efforts to the public through various channels, ensuring that our commitment to sustainability is clearly understood and appreciated. We also highlight our sustainability achievements through our partnerships and media presence, reinforcing our dedication to creating high-quality, eco-friendly living environments.
Interviewer: With your extensive experience in the communications field, how do you stay ahead of industry trends and ensure that ROSHN’s strategies remain innovative?
Alrumayan: Staying ahead of industry trends requires continuous learning and adaptation. I stay informed about the latest developments in media and communications through industry publications, conferences, and professional networks. Additionally, I encourage our team to explore new ideas and technologies that can enhance our strategies. By fostering a culture of innovation and being open to new approaches, we ensure that ROSHN remains at the forefront of the industry and continues to deliver impactful and relevant messages.
Interviewer: Looking ahead, what are your goals for ROSHN’s marketing and communications strategy, and how do you envision the company’s future?
Alrumayan: My goals for ROSHN’s marketing and communications strategy include further strengthening our brand presence, expanding our reach through new media channels, and continuing to highlight our commitment to sustainability and community living. I envision ROSHN leading the way in the real estate sector by setting new standards for quality and innovation. As we move forward, we will focus on creating meaningful connections with our audience and ensuring that our projects align with the evolving needs of our communities.
Interviewer: Thank you, Alrumayan, for sharing your insights and experiences. It’s been enlightening to learn more about your role at ROSHN and the exciting developments in the real estate sector.
Alrumayan: Thank you for the opportunity. I’m pleased to share our journey and discuss ROSHN’s contributions to the Kingdom’s real estate landscape.
