Since its launch in 2012, hansgrohe has firmly established itself in the Indian market as a subsidiary. The first five years were dedicated to building a robust market presence by forging key relationships with trade partners, architects, and interior designers. Expanding into the top 18 cities enhanced the brand’s visibility and retail presence. Engaging with a broader community of architects and designers further accelerated its growth.
This strategic expansion led to an impressive compound annual growth rate (CAGR) of over 40% in net sales over six years. Recognizing the brand’s aspirational appeal, hansgrohe India made a strategic pivot to scale up further, leading to the country being designated a strategic focus market. According to Gaurav Malhotra, Managing Director of hansgrohe India, the brand’s journey involved addressing dynamic consumer needs, from aesthetic to functional requirements. This journey required significant investments in smaller trade formats, an India-specific product portfolio, and brand visibility. These efforts also included evaluating cost structures to offer better price points and increase participation from trade channels.
A key milestone in this journey was the establishment of an assembly footprint in India, aligning with the “Make in India” mission. Malhotra emphasizes that this step is part of a larger strategic pivot, with more milestones and learnings expected in the future.
hansgrohe’s success in India can be attributed to its ability to navigate the complexities of a dynamic market and its commitment to innovation and quality. The brand has established a strong foothold across the country, offering customer-centric solutions that resonate with Indian consumers. In a rapidly growing sector, hansgrohe’s adaptability and dedication to excellence have positioned it as a trusted and preferred bathroom fittings brand. By understanding end consumers’ needs, the company has delivered products that enhance daily life and make time spent in the bathroom unforgettable.
Upcoming Innovations
hansgrohe is set to launch several exciting new products in India, catering to the unique preferences of Indian consumers. These products will enable customers to create a complete hansgrohe bathroom, combining aesthetic harmony with high functionality. The brand’s focus on innovation is evident in its design and technology. All products are developed in collaboration with world-renowned designers, ensuring timeless designs that fit seamlessly into any bathroom environment. Additionally, hansgrohe’s products are equipped with advanced water-saving technologies like EcoSmart and CoolStart, catering to the growing demand for eco-conscious solutions without compromising performance.
Partner Engagement
hansgrohe actively engages with its key stakeholders through various channels. The company hosts regular workshops and training sessions to closely connect with its partners and showcase the latest offerings. These efforts ensure that partners are well-informed about hansgrohe’s bathroom solutions and can collaborate effectively on projects. By participating in industry events and exhibitions, hansgrohe builds strong relationships with key players, offering tailored support and technical expertise to meet specific project requirements. Malhotra emphasizes that by maintaining open lines of communication and providing exceptional service, hansgrohe ensures that its partners view the brand as a trusted and valuable collaborator in their projects.
