MERED, the renowned international real estate developer, is advancing rapidly with its ICONIC Tower project. Within just a year of breaking ground, the tower is set to become the tallest building in Dubai Internet City, reaching a height of 286.4 meters.
The ICONIC Tower will offer 310 luxurious apartments and a host of world-class amenities, developed in collaboration with top global firms such as Pininfarina, Mirage, and Hirsch Bedner Associates (HBA). This project aims to redefine upscale living standards in Dubai.
In a strategic move to expand its presence, MERED has acquired an 11,890 square meter waterfront plot on Al Reem Island in Abu Dhabi, part of the Abu Dhabi Global Market (ADGM). This acquisition underscores MERED’s commitment to delivering innovative residential and commercial developments throughout the UAE, featuring breathtaking waterfront views.
Upgraded Digital Platform
MERED has also upgraded its digital platform to enhance interactions and management for partner brokers. The new features include advanced real-time tracking, which provides brokers and clients with transparent monitoring of ongoing processes. The platform simplifies the creation of detailed, visually compelling sales documents, improving client presentations.
Brokers now have access to in-depth analytics and statistical insights, aiding in better decision-making and performance evaluation. The platform also ensures secure document exchange, facilitating smooth and protected communication.
A standout feature of MERED’s digital upgrade is the introduction of a new Unreal Model. This cutting-edge tool allows investors and buyers to virtually explore the ICONIC Tower, offering an immersive experience of every floor and apartment. The Unreal Model provides a realistic preview of the upscale environment and top-notch amenities, helping prospective buyers visualize their future homes with remarkable clarity.
