Strategic Gears, a prominent management consulting firm, has bolstered its leadership team with two significant appointments: Ammar Madani as Chief HR Officer and Marwa Abdel Qader as Head of Marketing. These additions reflect the firm’s commitment to advancing its human capital and marketing strategies as it pursues continued growth in the MENA region.
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Ammar Madani: Leading Human Capital Transformation
Ammar Madani joins Strategic Gears as Chief HR Officer, bringing over a decade of experience in human capital management, organizational transformation, and supply chain operations. Based in the firm’s headquarters in Riyadh, Madani will lead the company’s ambitious human resources agenda, which focuses on talent acquisition, performance management, and professional development.
Prior to joining Strategic Gears, Madani held key roles in various Saudi Arabian companies, including as HR Director at a multinational consumer goods firm. His extensive experience in leading hiring campaigns, managing high-performing teams, and implementing HR systems will be instrumental as Strategic Gears aims to grow its workforce and enhance its internal operations.
In his new role, Madani will oversee recruitment efforts, aiming to achieve significant growth in headcount this year. Additionally, he will manage learning and development programs designed to cultivate the next generation of leaders at the firm. Madani’s past work includes leading performance improvement initiatives, such as a major business continuity program during the Covid-19 pandemic and the successful roll-out of a human capital management (HCM) system.
Marwa Abdel Qader: Spearheading Market Expansion in Egypt
In a parallel strategic move, Strategic Gears has appointed Marwa Abdel Qader as Head of Marketing, tasked with leading the firm’s marketing and branding initiatives from the Cairo office. Abdel Qader’s extensive experience in marketing strategy, client relationship management, and brand development, gained through over a decade in the banking sector, will support the firm’s expansion plans in Egypt and the broader region.
Previously serving as Marketing Manager for a leading private-sector bank in Egypt, Abdel Qader oversaw B2B and B2C marketing activities. She played a pivotal role in managing segment launches and rebranding efforts, significantly improving the return on investment (ROI) of marketing campaigns. Abdel Qader’s ability to build strategic relationships with agencies and vendors, along with her expertise in data analysis and customer satisfaction, positions her well to drive Strategic Gears’ marketing success.
In her new role, she will focus on shaping and executing the firm’s marketing strategies, working closely with partners and staff to enhance the company’s visibility and reputation across the MENA region.
Strategic Gears’ Regional Expansion Goals
Expanding its presence in Egypt is a key priority for Strategic Gears as it strives to become a regional leader in the MENA management consulting space. The firm’s leadership has consistently emphasized its goal of becoming a top consulting partner for companies looking to navigate complex market landscapes in the region.
About Strategic Gears
Strategic Gears is a leading management consulting firm with offices in Riyadh, Cairo, and London. The firm offers a wide array of consulting services, including strategy development, organizational excellence, marketing, and digitization solutions, serving clients across a variety of industries. By continuously strengthening its leadership team and expanding its regional footprint, Strategic Gears is well-positioned to support its clients in achieving their strategic objectives.
With the appointments of Ammar Madani and Marwa Abdel Qader, Strategic Gears is taking significant steps toward driving innovation, growth, and operational excellence in the MENA region.
